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Tariq Yosef
Design Director
Icon Design
Logo (Bilingual)
Isotype Customization
Color
RAWASI is a mixed-use real estate development conceived as a contemporary town where culture, heritage, and art are central to the urban experience.
The project focused on developing a cohesive brand ecosystem that supports the architectural vision and positions RAWASI as a destination rather than a conventional real estate offering. Emphasis was placed on clarity, consistency, and long-term scalability across physical and digital touchpoints.
Scope
• Brand ecosystem definition
• Graphic elements and visual language
• System logic for future applications








Selected Works
CPFProject type
10eventsBrand,3d,brand system
Alinma BankEditorial design
RewireBrand,logo
MasanProject type
Posters a dayProject type
almochaBrand
erorstorebrand
RawasiProject type
RecognitionProject type
ZeroPostersProject type
Treo AiProject type
Logo vol 01Project type
7studiobrand
MirrorProject type
MineralProject type
vboxProject type
AlphbaProject type
JACCArtWork
uniteyAdvertise
Numbers ManDigital Art
Digital_ArtDigital art
After10Digital design
SpringroseProject type
EpikProject type
Cinema 4d RendersDesign
Have a brand that needs clarity, structure, or a new direction?
Let's talk about how I can help as an embedded Design Director.