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Tariq Yosef
Design Director
Branding
UI design
Social media
Packaging
ERØR Store is a consumer electronics and tech accessories retail brand based in Tabuk, Saudi Arabia, specializing in Apple products and related accessories. The brand was built around a genuine eco-conscious mission — the first of its kind in KSA — targeting a status-driven 18–35 audience across Saudi Arabia and the wider MENA region.
The project involved developing the brand strategy and identity, translating the client's mission and audience profile into a clear visual and communication system across retail, social media, and digital touchpoints. The focus was on premium positioning over price, with the eco mission as the core differentiator — not a tagline.
Scope Brand strategy & positioning · Brand identity development · Social media visual system · UI and digital interface elements





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Have a brand that needs clarity, structure, or a new direction?
Let's talk about how I can help as an embedded Design Director.