Rewire

Branding 

The logo features a circular shape representing the continuous nature of learning. Inside the circle, a dynamic monogram is formed by interconnected letters, with the prominent inclusion of the letter "R." These letters create a looping pattern reminiscent of the recycling symbol but adapted to convey perpetual motion and the cyclical nature of learning. The stylized "R" letter is strategically positioned within the monogram, drawing attention to it as a focal point. Its curves seamlessly blend with the other letters, maintaining the fluidity and coherence of the design.

Traiq Yosef
Design Director  

I collaborate with brands and internal teams to define, structure, and guide brand systems across identity, digital, and communication touchpoints