Tariq Design is the independent practice of Tariq Yosef Working as an external Design Director, I collaborate with brands and internal teams to define, structure, and guide brand systems across identity, digital, and communication touchpoints.
About:
I help organisations build brands with clarity, structure, and long-term consistency. With 16+ years across government, private sector, and agencies, I bridge brand strategy and visual identity—translating direction into practical architectures, guidelines, and design languages that teams can apply consistently across every touchpoint.
Core Capabilities:
Brand Strategy & ArchitecturePositioning,
brand structure, visual logic, decision frameworks
Identity Systems & Visual Frameworks
Logo systems, typography architecture, color systems, layout rules
Art Direction & Oversight
Design leadership, quality control, consistency across outputs