Creative Director with 16+ years building brand identity systems, leading creative functions, and directing visual communication across MENA and international markets. I define what a brand stands for before any design begins — then build and govern the identity, campaign, editorial, and digital systems that make that position hold.
Based in Amman, working across Saudi Arabia and international markets. I lead creative teams, manage client relationships at C-suite level, and own the brand decision process end to end — strategy, identity, communication, and governance.
Experience
Jan 2014 – Present
Tariqdesign
Design Director · Amman, Jordan
Led end-to-end brand identity and visual system projects for regional and international clients across MENA, Europe, and North America. Operated as strategic design lead without internal brand structure. Defined visual direction, frameworks, and execution standards, owning client decision processes.
2022 – 2023
Confidential
Lead Designer / Design Direction · Amman, Jordan
Defined visual direction for high-sensitivity branding assignments with national-level visibility. Worked directly with key stakeholders to translate strategic intent into precise visual outcomes. 95%+ first-round approval rate across all major deliverables.
2017 – Aug 2024
Zerographics
Co-Founder, Art Director · Amman, Jordan
Co-founded and ran a creative studio focused on experimental visual practice. Directed output, established the creative methodology, and managed the publishing relationship. Work featured in Zero Posters Vol.1 & Vol.2, Abduzeedo, and Flamant Publishers.
Dec 2011 – Dec 2012
O2A
Senior Art Director · Amman, Jordan
Led creative direction for digital campaigns and web-based UI projects. Translated client briefs into structured visual systems and oversaw execution quality across the team.
Dec 2011 – Dec 2012
taktek
Art Director · Amman, Jordan
Creative direction for digital campaigns and online advertising. Interface clarity, visual hierarchy, and usability across web and digital platforms.
Nov 2009 – Dec 2010
Y&R Brands
Art Director · Amman, Jordan
Art directed regional advertising campaigns within the Amman office of one of the world's largest agency networks. Managed concept development and production across brand and media accounts.
Earlier
2008 – 2009
Maktoob Group / Yahoo
Senior Designer
2008
Publicis / eWorks
Senior Designer
2007 – 2008
ITG
Senior Designer
2004 – 2006
GFXtroy
Senior Motion Designer
2003 – 2004
AAgroup
Graphic Designer
Expertise
Brand Strategy & ArchitectureIdentity SystemsCreative DirectionCampaign & Communication DesignEditorial & Publication DesignDigital & Screen CommunicationDesign GovernanceArabic & Latin Typography